It isn’t as simple as deciding to “go social” for insurers. Because in order to carry out an effective social media strategy, insurers must post high quality, personalized content and be responsive, informative and transparent across all social channels.
Our white paper explores five strategies, paired with four quick tips, that will help insurers along their social media journey to success.
3. The Two Levels of Digital
Some insurance companies leverage individual digital capabilities to solve a specific business problem. Maybe they want a portal to offer millennials the online presence they require, or a customer engagement offering to boost their brand and cross-sell opportunities. This is how many insurers begin exploring the potential of digital offerings.