50% of consumers use social media to research an insurance product, but 67% said the content didn’t help them make a decision.
Although insurance consumers are actively looking on social media for information, they find irrelevant or unclear content. So why are many in the insurance industry still reluctant to establish a concrete social media strategy?
Read our new infographic, Successful Social Media Strategies for Insurers, to learn how to engage with the (increasingly) connected insurance consumers.
3. The Two Levels of Digital
Some insurance companies leverage individual digital capabilities to solve a specific business problem. Maybe they want a portal to offer millennials the online presence they require, or a customer engagement offering to boost their brand and cross-sell opportunities. This is how many insurers begin exploring the potential of digital offerings.