50% of consumers use social media to research an insurance product, but 67% said the content didn’t help them make a decision.

Although insurance consumers are actively looking on social media for information, they find irrelevant or unclear content. So why are many in the insurance industry still reluctant to establish a concrete social media strategy?

Read our new infographic, Successful Social Media Strategies for Insurers, to learn how to engage with the (increasingly) connected insurance consumers.  

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3. The Two Levels of Digital Some insurance companies leverage individual digital capabilities to solve a specific business problem. Maybe they want a portal to offer millennials the online presence they require, or a customer engagement offering to boost their brand and cross-sell opportunities. This is how many insurers begin exploring the potential of digital offerings.